Solution

Launch a new city voucher

A city voucher does not succeed because of technology. It succeeds when enough businesses accept it and credit is loaded on a regular basis. Here you can see what your network does for that and what Awiti provides.

Home page of a network's site, sample network "Musterregion Card".
Shown with sample data

This is how your voucher's site can look, under your network's name. Shown with sample data.

The objection: that won't work here

The objection is fair. A voucher that few businesses accept and that nobody loads regularly fades away.

The situation, in your words

  • We are two people. We don't have time for manual billing.
  • We don't know if enough merchants will join.
  • Vouchers are bought before the holidays. After that, it's quiet.
  • In the end, the money and the responsibility are ours.

What changes

  • Invoices and credit notes to the businesses are generated from the transactions. You start the billing run in the network admin.
  • You start with the businesses that want to join and approve more as they come on board.
  • Employers issue employee vouchers once or on a recurring basis. This way, credit can also come into circulation outside the gift-giving seasons.
  • With the responsibility, you keep control. The money from voucher sales goes to the escrow account that the network holds at its bank. You approve which businesses take part.

NEA-Taler

Neustadt a.d.Aisch-Bad Windsheim district, Bavaria

The district used to have several local vouchers, including in Bad Windsheim and Neustadt. Since 2022, one voucher has covered the whole district; in January 2024, the 100th participating business joined.

Read the case study

From decision to first sale

  1. 1

    Choose the issuer and the name

    City marketing, the local business association, or the municipality issues the voucher. Choose a name and a domain, and appoint one person to lead the project.

  2. 2

    Set up accounts and fees

    You enter your escrow account, your fee account, and your SEPA creditor ID yourself in the network admin. You also decide what merchants and employers pay to the network.

  3. 3

    Set up the network

    Awiti sets up the platform. The site, cards, and emails carry your network's name and design.

  4. 4

    Win merchants

    You approach businesses and approve them. Start where residents already shop: groceries, bakeries, restaurants, and cafés.

  5. 5

    Start selling

    You create card batches for plastic cards and PDF vouchers in the network admin. Sales take place at your network's points of sale; the card is loaded at the checkout screen when it is bought.

What keeps the cycle going

In the long run, a system works when credit flows in regularly and it has enough participating businesses.

  1. 1 Network

    Issues the voucher, wins merchants, and approaches employers.

  2. 2 Employers

    Issue the network's employee vouchers - once or on a recurring basis. This way, credit can flow in regularly. Approach larger employers early.

  3. 3 Residents

    Buy the voucher and give it as a gift. If the network turns on points, they collect points when they shop.

  4. 4 Merchants

    Accept the voucher in the browser, on the checkout screen in the Partner Portal. The more participating businesses, the more likely people are to buy it.

  5. 5 Local clubs

    Receive points that residents donate to them.

  6. Back into the network: the credit is spent at participating businesses.

Questions and answers

What does the network have to do itself?

Four tasks are yours: starting the billing run in the network admin, holding the escrow account at your bank and entering it in the network admin, approaching and approving merchants, and issuing the voucher. The network is the issuer of the voucher. Its terms apply to buyers and businesses. If you want a local service provider to run it for you, that is possible on request.

What does Awiti provide?

Awiti provides the platform and keeps it running: updates, monitoring, and support for you as the operator. This includes the four interfaces - network admin, Partner Portal, Company Portal, and Customer Portal - and your network's public site. The network runs the voucher itself.

How many participating businesses does a voucher need?

What matters is whether residents can spend the voucher where they already shop. Start with the businesses that want to join, and invite more as soon as the first redemptions show up. For comparison: the Gudeschein in the Rheingau launched in December 2021 with more than 70 businesses.

What does it cost to get started?

Setup is a one-time fee of €0.10 per resident, at least €1,000.00 and at most €25,000.00. On an ongoing basis, Awiti charges 0.50% on redeemed vouchers and 2.0% on issuing employee vouchers; there is no fee on city voucher sales. Each month you pay the fees from redemption and issuing, but at least the minimum fee of €0.01 per resident, at least €250.00 and at most €2,500.00 per month. Test access is free and has no time limit. All prices plus VAT. Three sample calculations are on the pricing page.

Let's talk about the launch in your network

In a call, we clarify what your network needs, who takes on which task, and what it costs.

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