NEA-Taler: one voucher for the entire district
The district of Neustadt a.d.Aisch-Bad Windsheim used to have several local vouchers. Since 2022 there has been one for the entire district: the NEA-Taler. Its motto is in the logo: "Ein Landkreis. Ein Gutschein." (One district. One voucher.)
All information comes from the network's public sources, as of October 2026.
| Fact | NEA-Taler |
|---|---|
| Network | Landkreis Neustadt a.d.Aisch-Bad Windsheim, Bavaria |
| Issuer | Joint project of Wirtschaftsvereinigung des Landkreises NEABW e.V., Werbegemeinschaft NEA-Aktiv e.V., Unternehmer vereint für Bad Windsheim e.V., and Landkreis Neustadt a.d.Aisch-Bad Windsheim |
| Before | several local vouchers, including in Bad Windsheim and Neustadt |
| Launch | 2022 |
| Participating businesses | 100th participating business in January 2024 |
| Forms | card with QR code, digital account |
| Since 2023 | points when shopping, donations to local clubs |
| Network site | nea-taler.de |
Starting point
Before the NEA-Taler, individual towns in the district had their own vouchers, including Bad Windsheim and Neustadt. Bad Windsheim had had its voucher for about 15 years.
Launch
The local vouchers were replaced by one voucher that is valid throughout the district. It is run jointly by the district's business association, two local business associations, and the district. The NEA-Taler launched in 2022. The software comes from Awiti.
Today
In January 2024, the 100th participating business joined. The NEA-Taler is available as a card with a QR code at the reload points and as a digital account on nea-taler.de. A remaining balance stays on the card or account, and both can be reloaded.
What the NEA-Taler can do
- City voucher: card with QR code and digital account, redeemed via QR code from card or smartphone.
- Employee voucher: employers load non-cash benefits for their employees onto the NEA-Taler.
- Points: since 2023, residents collect points when shopping.
- Donations: since 2023, residents can donate to nonprofit organizations and local clubs.
One voucher for your entire network
In a call, we work out what your network needs for a shared voucher.