Why bonus points also work alone

Originally, bonus points at Awiti were closely linked to city and regional vouchers: When shopping with the voucher, users collected points that they could later use for discounts or donations. It has now been shown that bonus programs offer attractive employment opportunities regardless of this.

“We have seen that in addition to vouchers, there is also a need for independent bonus programs. Awiti reacts to this and makes it possible to award and redeem bonus points independently of the voucher — a further step towards creating even more flexibility and motivation. ”
— Patrick Schule, managing director

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use cases

1. Retailing customer loyalty: An organic store wants to reward its regular customers. For every purchase over 20 euros, you get 10 points. From 100 points, customers receive a specific product for free.
2. Club actions: A sports club awards points to members who participate in training courses or volunteer. Collected points can be redeemed for club merchandise or beverage vouchers.
3. School bonus: Schools reward students for social commitment with points that they can redeem in the cafeteria. Points can also be converted into donations for class projects.
4. City marketing campaigns: Cities award points for participating in city cycling, garbage collection campaigns or cultural events, thus promoting commitment and sustainability.

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Technical implementation

The point logic is configured in the Awiti platform. Operators determine how many points are awarded per activity and how they can be redeemed. Participants receive a digital score in the app; they can view their history via the backend. Companies use the employer portal to spend points as employee benefits. Since there are no credit transactions, there are no regulatory requirements, which also makes it easier to get started.

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Benefits for operators

Bonus programs offer a high degree of flexibility, as they can now also be launched independently of payment processes. This gives operators the opportunity to easily test campaigns without having to directly introduce a complete voucher system. At the same time, there are only low costs, as no payment processing is required — a device with Internet access is sufficient to participate. Thanks to the quick and easy onboarding, even associations or small companies can start within a few days: It is enough to register users and set the desired rules. With bonus points, you can create targeted incentives, promote desired behavior, increase customer loyalty and also generate positive publicity for your own commitment.

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Benefits for participants

A points system offers clear added value, as the points collected can be converted directly into concrete benefits. It is particularly easy to use: Customers do not have to purchase a voucher, but automatically collect points, which are conveniently managed via the app. There, they decide whether to donate their bonus points or use them for discounts. In addition, the integration of gamification elements such as levels or medals provides motivation and fun — users are playfully encouraged to collect even more points and actively participate in the program.

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conclusion

By opening up the bonus points system for scenarios without vouchers, Awiti is opening a new chapter. Organizations of all sizes can launch a digital loyalty program with little effort and thus motivate customers, members or citizens. This provides additional impetus for the local economy — because:

Whoever scores remains loyal to the region.

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