Value-added card systems can also be used specifically for specific periods of time, for a localized area or for a special event. Read what potential pop-up voucher systems like Awiti 5 really have.

1. Festivals & concerts

Think of the big festivals in this country. Wacken, Rock am Ring or Nature One. In some cases, all of these events attract more than 100,000 people with purchasing power to one place for a limited period of time. With an intelligently planned value-added card system, the hosting city can get even more out of the event in question and its appeal.

Festivals lasting several days, for example, are known for the fact that tens of thousands of people in the region stock up on daily necessities. Through an incentive system, synergy effects can be generated between different retail sectors. Models such as “Buy your groceries from X and save amount Y from retailer Z” strengthen the economy of the entire region. A cross-event system would also be conceivable.

Anyone who collects points, for example, will receive a discount in the next festival year or at the next concert. Such a system would also work for classical concerts by integrating local restaurants and hotels. Incentives mean that concert-goers may stay a few days longer and leave money in the region or city.

2. Folk and City Festivals

What applies to concerts is also true for big festivities. Whether it's a city festival, a Christmas market that takes place over several weeks or an event blast such as Oktoberfest or the Cannstatter Wasen. A voucher system, which is valid on the festival grounds for the duration of the festival, is highly attractive for visitors. Expanding to include the surrounding catering establishments and retailers is just as worthwhile. There are different models available here that work in both directions. In return for a restaurant turnover of 100 euros, for example, how about a free ride on the Ferris wheel for one person? Or vice versa: Anyone who collects a lot of points in the beer tent will receive an exclusive gift in exchange that is not available for purchase?

3. Trade Fairs & Congresses

Germany is a country of trade fairs. Events such as Eurobike in Friedrichshafen, Gamescom in Cologne, the International Motor Show (IAA) in Frankfurt or the International Green Week in Berlin are now world-famous. The audience that trade fairs attract from all over the world is just as diverse and wealthy. What would be more worthwhile here than rewarding sales on the exhibition grounds with unique physical goodies or attractive discounts at the end of the evening in the city?

The same applies to the numerous specialist conferences, which usually last several days. This target group in particular attaches great importance to exclusivity and comfort. With a voucher system, the all-round infrastructure could be integrated directly into conference events, so that additional sales are not limited to the immediate conference site.

It is also possible to set up a system that is not specifically limited to a trade fair or conference, but is valid for all events at the respective location. Repeat offenders who frequently visit the exhibition location benefit the most. The bottom line is a win-win situation for the owner of the multi-purpose card system, for the operator and for the business people involved.

4. Tourist attractions

It is not for nothing that Germany is considered a paradise among culture lovers. Medieval old towns, Roman ruins, picturesque castles, an extensive museum landscape and, last but not least, sometimes breathtaking nature. Value-added card systems are particularly available in places where many sights and tourist attractions are located. Anyone who collects points by booking a tour, for example, receives a discount on admission to museums or sights or a drink at the house from a restaurateur of their choice. The bottom line is that this creates strong synergy effects, which can also benefit regions in which there are lesser-known tourist attractions to marvel at.

How about a value-added card system for discovering the UNESCO World Heritage Site Upper Middle Rhine Valley, the Elbe Sandstone Mountains or the Siegerland? For employers in particular, such an approach offers an opportunity to give their employees an exciting gift through a tax-free payroll payment or to regularly promote cultural interest among the workforce.

5. Other chains and networks

While tourist attractions, trade fairs, festivals and concerts are in a confined space and in a tight space, the classic application scenarios for value-added card systems look different. It is not for nothing that bonus systems such as the top dog Payback have become so big. We're talking, of course, about the potential of multi-location companies that operate chains or branch networks, for example.

The simple basic rule applies here: The more locations, the greater the potential for a value-added card system. The prime example would be a Europe-wide gas station network that credits its customers with points for every purchase, offers a small discount on the price of gas on a purchase with a gift card, or lures customers with other goodies. However, such a concept can also be implemented for restaurant chains, retail chains and various franchises across all industries.